On Thursday, notoriously social media-shy Apple revealed a new Twitter account, @AppleSupport, which responds to technical questions from users and tweets out tips and tutorials.
24 hours later, Apple Support has over 121,000 followers, and has tweeted over 2,200 times directly to Apple users with instructions for how to fix their problems. Turns out, there was quite a bit of pent-up demand for Apple support on social media.
That works out to between 2 and 3 responses per minute, given that Apple Support only works for 15 hours per day. In addition, Apple’s support representatives have to filter out joke tweets: