Quality print and design services is definitely one of the biggest problems facing entrepreneurs, startups and SME’s in west Africa and the world at large. Technology having proven itself capable of interfering into any problem and solving the problem can be utilized in solving this problem we all face. Brand et al multimedia, an indegenous company have decided to solve print problems by creating an online platform that caters for all print problems. Our correspondent at www.nashvibes.com caught up with an interview with the CEO of brand et al multimedia on public faces magazine
Adeyinka Opasanya is one of the leading female entreprenuer who is making waves in printing and branding world, having studied Human Anatomy at Olabisi Onabanjo University Ago-Iwoye she decided to join other successful women in tech by establishing a branding outfit called BRANDETAL, today she launched an online printing and branding hub in West-Africa, the energetic lady spoke with Bola Solate of PublicFaces Magazine on her short and long term goal for the newest online branding outfit in westafrica. Enjoy…..
Can you shed more light on what brand et al is all about?
www.brandetal.com.ng is a technology Company that deals with online design and print.We design, print and deliver to our customers anywhere they are in West Africa.
When and how did you start www.brandetal.com.ng?
It started as an offline company in 2010 as KEM’s AD WORLD. I was almost through with my degree programme in OOU. I started without money and a friend’s laptop in Ikenne campus. Then we had to register the company name few years later and had to change to Brand Et Al Multimedia Limited as Kem’s Ad World was already taken.
How did you coin the name?
(Laugh) It’s actually funny how I got the name because I actually don’t want to sound too spiritual. Let’s just say it was inspired by the Holy Spirit.
Considering it’s a new brand, what is the motive behind this innovative idea?
The motive is that people can get excellent print and unique designs to speak well for them and their brand at a very affordable price, in good time and in the convenience of their homes or offices, harnessing the best use of technology.
What are the short term and long term goals of Brand et al?
The short term goal is to be the number one online design, print and Delivery Company in West Africa. The long term goal is to be number one in Africa.
What does being an Entrepreneur mean to you?
For me it’s all about adventure, risk, faith and hope. It means thriving to birth something great and not using the easy way out (employment).
What were the challenges you faced while setting Brand et al up?
The major challenges has been and still is human power and finance.
What is your educational background?
I attended Ikpe Nursery and Primary School Ajegunle, Apapa Lagos and Methodist Girls’ High School, Yaba. Then my family relocated to Ogun State where I attended Remo Divisional High School, Sagamu and proceeded to Olabisi Onabanjo University, Ago-Iwoye for my B.Sc in Human Anatomy.
What advice would you give to young entrepreneurs?
It doesn’t always start out rosy, it might even be ‘thorny’ along the way but the end is always worth the adventure, the drama, the thrills, sadness, late night, stress and the growth process.
For the sake of our readers who would like to know more about you, growing up and family?
My name is Opasanya Adeyinka. The first of four children. A Christian. I studied Human Anatomy in Olabisi Onabanjo University, Sagamu. I love learning a lot. I love friendships. I can be very funny. I love music.
I was a shy person while growing up and can still be.
My family is a very close knit one. Very loving and super-supportive. My siblings are one of my greatest critics (positive criticism).
Can you tell us the brands that are partners with Brand et al?
www.oya.com.ng, a waka now company
What are the roles you think females can take in nation building?
Women can first start from wherever they are and maximize it well. You’re a entrepreneur, be a good one. A manager be great at it. A mother, be efficient…all these put together makes a huge difference in the nation at large.
Source: Public faces magazine