Just about a month ago German sportswear brand PUMA confirmed that they had signed a deal with Kylie Jenner despite rejections from Kanye west because of his Adidas connection. But Kylie went on to reveal she is now an exclusive PUMA ambassador ,Next to teaming up with Rihanna on a full collection, certainly one of the most prominent moves to come from PUMA in recent years. The question is if Rihanna and Kylie Jenner could help PUMA come back to its old strengths?
Today Kylie Jenner and PUMA took to their Instagram pages to unveil her first PUMA ad campaign image. The campaign is for the new PUMA Fierce women’s trainer, which is about to release at retailers around the globe. The release date is April 1st and is exclusively available on PUMA.COM