A Chinese brand Oppo and its little brother brand Vivo ranked No. 1 and No. 2 in the Chinese smartphone market in the third quarter of this year, overtaking all major smartphone makers, including Huawei, Xiaomi, Apple, and Samsung Electronics, in just five years after they launched smartphone production.
According to market research firm IDC on November 23, the combined smartphone shipments of Oppo and Vivo stood at 40 million units in the third quarter of this year, grabbing a market share of 34 percent. Oppo ranked No. 1 with a share of 18 percent, while Vivo No. 2 with a share of 16 percent.
During the same period of this year, Apple’s iPhone shipments stood at 8.2 million units, having a share of 7 percent, while Samsung Electronics remained sluggish at around 5 percent. Unlike their rivals that focus mainly on large city markets and e-commerce networks, Oppo and Vivo are known to have deployed very different strategies.
As of June 2016, Oppo runs as many as 240,000 brick-and-mortar outlets, while Vivo has about 120,000 offline stores. About 90 percent of their sales come from their offline sales networks. In contrast, Apple runs only 31 offline stores in China.