Retailers drop Apple Watch price by $100 to move sales.

I’ve been vaguely aware—and generally skeptical—of rumors that Apple would introduce a second Apple Watch in March, 12 months after its first. A one-year life cycle seemed too short for something sold—at least to the $10,000-plus crowd—as a Rolex-ish luxury item.

Rumors are cheap, but cash is real, especially when it represents a discount of as much as $29%. So the news Thursday that Target, Best Buy, and B&H—all authorized Apple resellers—slashed $100 off their inventory of Apple Watches sent me to the wayback machine to see where exactly those rumors came from.


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